Embedded Payments Essential Merchant Success Fintech & Banks

Greater Control on Transaction Costs

It’s important to understand the differences so that you can choose the model best aligned with your maturity, resources, and customer profiles. It provides an additional revenue stream, which can be a significant source of income for businesses. It can also increase customer loyalty as customers appreciate the convenience of having investment opportunities integrated into the products or services they are already using. Additionally, it can help businesses differentiate themselves from competitors by offering unique and innovative investment options.

Its recent acquisition of healthcare events management and payment company Physicians World is a harbinger. This move embeds payments for customers working in the burgeoning healthcare events space, manages multiple merchant relationships and automatically complies with relevant regulations. Up until now, accessing the payment technology needed to embed features would require lengthy vendor-onboarding processes, addressing compliance concerns and navigating archaic technology of legacy infrastructure. Fortunately, fintech has created a new opportunity for banks looking to modernize their offerings. In some cases, platforms and marketplaces may also integrate with a payment gateway, which acts as an intermediary between the platform and the payment processor.

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